our story
Founded in 1999 by Derek Macaskill, Macaskill Sports Marketing has earned a trusted reputation within the corporate sport and hospitality industry in South Africa.
As the experience economy evolved and demand grew for more meaningful journeys, the business expanded into luxury travel experiences and wildlife adventures across Africa, leading to the birth of MSM Experiences.
Today, MSM Experiences designs corporate events, destination-led experiences and curated travel journeys that combine luxury with authenticity and purpose.
Our vision
Our vision is to craft authentic, unpretentious, yet luxurious lifestyle adventures at a carefully selected number of Africa’s most remarkable and sought after destinations.
These journeys bring together a community of like-minded individuals who share a passion for travel, nature and meaningful experiences.
By combining bespoke adventures, storytelling, and rural education and conservation awareness, we aim to create experiences that inspire people to connect more deeply with the natural world.
Our Values
These principles guide every partnership, experience, collaboration and initiative we support.